Business owners often forget about holding events when they are putting their marketing strategy together. Events should be a natural element as part of your communications plan.
Events can be extremely powerful; meeting potential clients face to face can be so much more productive rather than trying to spend lots of time posting on social media, getting lost in the crowd. When you meet with an individual face to face, you are bound to make a lasting impression. My motto is: People buy from people.
Here’s some ideas for your business:
Organise a launch event.
This is a fantastic way of getting your name out there if you are launching a new business or indeed a new product. Get friendly with the local press, invite them along on the day and all your business contacts and suppliers to gain early coverage for your new business or product.
Why not hold a promotional evening or VIP night?
Give your loyal customers an opportunity to buy your new products at a discounted price, run special offers and incentives. Loyalty cards are a great way of retaining customers. Again, a great opportunity to showcase your new products.
Attend industry Exhibitions.
These events can be a great way of a) getting your name out there and b) gaining new contacts. Often industry exhibitions will have the right target audience attending for your business so it’s in your interest to engage with them and tell them all about your business. Giveaway freebies on the day so delegates have something to remember you by. Be prepared with your marketing materials in advance and make it a priority to follow up with them after the event. Drop them an email and connect via Linked-In.
Attend local networking events
I have met most of my clients at networking events. You’ll have an opportunity to introduce your business and meet with local businesses. Talk with your business contacts and ask which ones they attend in the area. Check on Facebook and Eventbrite for your local networking groups. Make it a priority to attend at least one meeting per month. Make sure you have your business cards with you too as I often see attendees without them!
Speaking at Business seminars & expos.
This is a wonderful way of sharing your expertise and knowledge and telling your story about your brand.
Not only does it give you an opportunity to talk directly with attendees; people will be interested in what you have to say and don’t forget to inject some personality into your talk – people buy from people!
If you require support with planning an event or indeed organising some marketing materials, please get in touch @ firstname.lastname@example.org or call 07888 679118.