Remember a time when you imagined your small business website would be your pride and joy? You’d keep it polished to perfection. It would be chock-full to bursting with your best goodies to keep your visitors salivating for more. You’d all but roll out a digital red carpet to welcome them with open arms.
There’s just one small catch… You’re busy. So, your underperforming shop window on the world gets neglected. Week after week, it descends deeper in to the hinterlands of the worldwide web, along with every other small business website that’s left dusty, unstocked and unloved.
But truthfully, having a small business website you can be proud of isn’t the back-breaking graft you might expect. In fact, it’s a walk in the park when you adopt a few mean lean masterstrokes for keeping its shelves shiny and overflowing.
Here’s just a few fundamentals that will skyrocket your website from an afterthought to an ideal client magnet.
Brilliant Small Business Website Boosters to Try Right Now
If you’re already in website tailspin, there’s no point setting yourself up for failure. So, don’t overwhelm yourself with lists of techi-ness. You won’t stand a chance of getting on top of them.
Instead, task yourself with putting a tick next to these three surefire nuggets every month, starting right now –
SEO Blog Posts
Use a free online tool like Answer the Public or Ubersuggest to identify topics to write about, and also your SEO keywords. Now, try and write a blog post per month. It doesn’t have to be War & Peace. A one-pager is a manageable starter for 10.
Hot tip! Your SEO keywords should be interwoven front and centre of your blog post, but never forced. AI these days is smart. It knows if you’re keyword stuffing and you’ll be penalised for spamminess.
The end result? The regular addition of crisp, entertaining, informative SEO-rich pieces will have Google’s search engine spiders rewarding you with better SERPs, (search engine page rankings).
Images
Are the images on your website a good reflection of your business? Perhaps you’re not ready to drop the stock yet. But, there’s no need for an unaligned mish mash of images on your website. You can download unlimited eye-catching and on-brand professional stock shots for free on sites like Canva, Pixabay and Unsplash.
And don’t forget about alt text. There’s a little box in the backend of your website for you to write a description of exactly what’s in every image you use. It’s how Google indexes images and how sight-impaired browsers identify them.
You can earn lots of extra brownie points for including your SEO keywords in your alt text, but only if it’s relevant to the image description and not just for the sake of it.
Testimonials & Case Studies
Do you have testimonials on LinkedIn or reviews on Google? Social proof is gold dust that sprinkles your business with credibility. So, pop them on your website, too.
If you’ve got time to go a step further, how about some case studies? They’re so powerful, because they tell a story about clients you’ve helped, what you’ve done to support their business, and how it’s benefited them… in their words.
Case studies are the most persuasive way of putting your prospects in the shoes of clients who are already your raving fans.
At Queen Bee & Co, we believe every small business website deserves to be seen. We offer one-off, pick-me-up-put-me-down, or regular retained marketing support to take the pain out small business marketing. So, if you know you should be getting more out of your website, but you lack the time, the in-house know-how or it’s just not your bag, how about giving us a buzz?
Contact us for 1 hour FREE consultation at deborah@queenbeeandco.co.uk.
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